Yesterday The Guardian provided the results of an American-based survey on various conspiracy theories. Interestingly, the headline focused only on one of the 26 questions: Obama as the Antichrist. Two things–one about the headline, and one about the survey–and then a third, which is less troubling.
With regard to the headline, it’s a bit misleading. According to the numbers in the results (the full break-down is here), only 13% believe Obama is the Antichrist. That’s hardly “one in four Americans.” The only way you can get close to a “one in four” charge (i.e. 25%) is if you lump the 13% from the “not sure” category, which is what Paul Harris does in the article. He does this on the basis that “not sure” = “possibly so” or “I could be convinced”. A bit shady on the method, but understandable. “One in four” sounds better and (slightly) more widespread than “one in seven(ish)”.
With regard to the survey, it too is a bit misleading. If we went on the title alone, we get the impression that 25% of (all) Americans believe Obama is the Antichrist. Given the population of the US (315,610,625, as of 8.30 this morning), that would mean something around 78,902,656.25. (Who is the .25 of a person!?). But that can’t be right. Outside of Garnier, who would survey that many people? Harris does explain that the survey involved only “a sample of American voters”. Okie dokie. According to this site, last year there were 146,311,000 registered voters in the US (a number that seems too clean for my taste, but no matter). So if we use that number, then, according to Harris’ “one in four” charge, that would mean 36,577,750 people surveyed believe Obama to be the Antichrist. (Thankfully, no fractions of people this time). But that can’t be right either.
Conveniently (or smartly), Harris leaves out the exact size of the sample, and he suspiciously leaves out any links to survey itself. Again, it sounds so much better and more–dare I say–condemning to say “one in four Americans” and let people assume that the number is huge. But what about facts? If you were to take the 12 seconds to do your own search and locate the survey in question (or just use the link I supplied–you’re welcome), you would see that the sample-size is . . . get ready for this . . . 1247. I didn’t leave out any numbers. 1,2,4,7. That’s all. Seriously, Harris: Asda’s got more stuff on sale.
Accordingly, if we use Harris’ bold figure of 25%, that would mean only 311.75 people believe Obama is the Antichrist. That’s not “one in four”. That’s like one in a million (I think; my maths are a little rusty this morning). But no one is going to care if Harris says that figure, so it’s no wonder that his misleadingly says, “one in four”. Things get uglier if we use the solid number of 13%, which would bring the total to a whopping 162.11 people. That’s just under one in every two million (again, I think). Seriously, Harris: you’re going to paint 1/4 of Americans with a brush admittedly used by only 162.11 people? Tsk! Tsk!
The third thing, and this is the modicum of solace: only 162.11 people admit to believing Obama to be the Antichrist. I don’t mean to sound crass, but it’s comforting to know that only 162.11 people have a faulty understanding of the Antichrist. If we follow what the Johannine Epistles say, the “antichrist” (ἀντιχριστος) is anyone who “denies the Father and the Son” (1Jn 2.22) and/or denies “Jesus Christ as coming in the flesh” (2Jn 1.7). While the Johannine Epistle seem to suggest a solitary figure–i.e. the Antichrist–appearing in the last days (cf. 1Jn 2.18; 4.3), nothing definite is said about him (or her–sorry, I have to be PC these days). However, since the language of the Epistles on this matter is apocalyptic, we can safely assume that this solitary figure is understood in apocalyptic terms–i.e. he (or she) ain’t human. And if he (or she) ain’t human, then Obama can’t be the Antichrist. Same goes for the new Pope–contra this guy–or any other person.
more statistical loathing
I have grown to dislike and even distrust the use of statistics, particularly in the form of percentages. (See here and here for examples of why this is so). Admittedly, some uses are rather comical. For instance, just the other day there was an advert on TV for mascara (Maxfactor, I think it was) and the voice-over made grand statements about women’s views on the product. Based on the VO’s claims, one would think that he was speaking for the whole of womankind. Hardly. At the bottom of the screen appeared the percentage of women supporting the claims made and number surveyed. The figures? 74% of 70 women!¹ No typo. Seven, zero. My first (cynical) thought was: “So, you [Maxfactor] basically got your own PR department to offer some opinions.”
As benign or even banal as this instance might be, it adheres to or relies on (and possibly even perpetuates) a rather malignant rhetorical ploy: shape opinion on the basis of persuasively strong claims supported by high percentages.² For example: “The majority of people (78%) believe _[insert hot-button issue here]_ should be permitted” or “…feel that _____ is unfair.” The underlying assumption appears to be: with language such as “majority” or “most people” and percentages exceeding 50%, we can make the issue appear to be prevailing and widespread, and if we can get people to believe the language and percentages, then we can shape public opinion in a particular direction. To remain in my cynicism, this usually means: the “majority” we’re documenting is the cultural norm, so you might want to get on board rather than fight against the “majority” view.
However, because I am that annoying person who asks, when confronted with percentages: ” ‘x’% of how many surveyed?”, and because the survey pool is hardly ever deep and wide enough or representative of the whole, I will neither be persuaded by the claims made (because they do not represent the whole they claim to) nor accept the data to be empirical evidence of public views/opinions (because it’s not). Moreover, I will not pretend that, say, 1500 people surveyed constitute a “majority” view and that I must accept their view, which is really a “minority” one (based on comparative figures), simply because they’re touted as the majority in a particular survey. In fact, I don’t have to accept anything simply because a few say so–and do so rather loudly (i.e. delusionally pretending to be the many).³ I accept things because they are worthy of acceptance, but that requires an entirely different (and more substantial) kind of conversation.
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¹ I’m not sure if they’re doing this in the States (or anywhere else), but here in the UK it is now common practice in adverts to show both the percentage and the number of people surveyed.
² It is, therefore, no wonder that the survey-data is either tucked away at the end of the article or on a completely different site.
³ Current issues in American politics illustrate what happens when a few are allowed to shape the many, and do so on the assumption that the few are portrayed as more powerful than the many.
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