olympic logo and eisegesis

Read this first. I’m not really sure what bothers me more about this story: the firm belief that the 2012 Olympic logo spells out ‘Zion’, or the passionate resolution to act in an unnecessary way because of that firm belief. The second would be perfectly understandable if (and only if) the first were true.

However, I’m just not seeing the word, ‘Zion’ in the logo–at least not on a normal/natural reading. The only way I can see it (and even this is iffy) is by reading it top-to-bottom, left-to-right with a rotation of the head 90 degrees for the last ‘letter’. (Raise your hand if you read like that on a regular basis). This way of reading only proves one thing: I have to force myself and change what is seen in order to see what I think I see in the first place.

If this is the sort of logic used by those threatening to boycott the Olympics, then I would hope to see similar complaints from the people of Isso, Italy and Ossi, Sardinia; personnel from the Open Source Information System (OSIS), the Sense of Smell Institute (SOSI), Izzo Golf, Zizo Systems International, and from Ozzi’s Steakburgers–just to name a few. Why these people? Because if you toy around with the ‘letters’ of the Olympic logo, these are the groups referred to by the toying.

More to the point, I seriously have my doubts that the organisers of the Olympics–much less those in charge of creating logos–purposely sought out the best way to sneak in the word, ‘Zion’ just to anger a particular group of people. It is more likely (and more reasonable) that the organisers and designers were simply being creative with the elements on hand–especially the numbers 2, 0, 1 and 2. As I suggested before, the only way that ‘Zion’ can be seen in the 2012 Olympic logo is if one wants to see it and is willing to distort what is seen in order to see it.

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