just a hunch

Wondering about recent “street-level” books on Paul (just something I do from time to time; not sure why), I decided to check Christianbook.com–a book distributor that this guy thinks is absolutely wicked–to see if anything new has emerged. While I did find a couple that looked rather interesting, I was immediately struck by a book on the front-page:

Screen Shot 2013-01-07 at 01.17.27

I remember hearing about and seeing this book when it first came out, and I remember thinking/hoping that it wouldn’t last. Partly because it follows a similar paradigm used in many “church growth” books–i.e. the system is shot, people have tried other ways to fix it and failed, they don’t know what else to do; I have a “new way” [nb: usually presented as “never-been-tried-before”], and if you use it in your church it will work wonders, etc. (Don’t writers of these kinds of books see that that paradigm/system is shot?) Moreover, the thrust of The Circle Maker, despite appearances, is not about God; it’s about self-interest and the delusion of entitlement. I figured (=hoped) it wouldn’t take long for people to see through the façade.

Thus, I must admit my surprise seeing that The Circle Maker has hung around this long. But then again, it has been significantly reduced in price. There might be a (really good) reason why it’s been reduced 67%: the premise and ultimate focus of the book (i.e. the self) are crappy. At the same time, there might be a reason why the book is radically reduced rather than completely pulled: it maintains the cash-flow for the publisher rather than stopping it. This is the same reason why publishers and book sellers still put out (failed) doomsday/end-time books (e.g. this drivel by Hal Lindsey). That reason is not about endorsing content; it’s about making money. Just a hunch.

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